Priscilla of Boston offers brides an exceptional shopping experience, endless gown styles and possibilities, and a tradition of excellence deeply-rooted in their longstanding knowledge of the bridal business. Priscilla of Boston umbrella including Melissa Sweet, this 65 year-old company was founded under the principal of making each customer feel like they are the only customer. With a repertoire of superb designers under the principal of making each customer feel like they are the only customer.